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Netflix announced it will be the home of Christmas Day football games through 2026. Comscore Senior Media Analyst Paul Dergarabedian joins Catalysts to discuss the move and the streaming company's dip into the sports world. "People will know where to go on Christmas Day, particularly those who are Netflix subscribers. And Christmas Day is typically a huge day for Netflix," Dergarabedian explains. As families gather together for the holiday, Netflix will likely get a spike in concurrent viewers interested in the big game, he notes. This move, however, won't be Netflix's first sports offering. The company will be home to the highly anticipated boxing match between Mike Tyson and Jake Paul on July 20. In addition, Netflix signed a deal with WWE (TKO) to move "Monday Night RAW" onto the streaming platform. "The immediacy of live events is what makes it such a draw for audiences," Dergarabedian says of sports programming. He adds that Netflix's move into live sports is about prestige: "It's about maintaining subscribers, adding new subscribers through the prestige and high profile nature of something like the NFL and NFL games." For more expert insight and the latest market action, click here to watch this full episode of Catalysts. This post was written by Melanie Riehl

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Netflix (NFLX) and the National Football League (NFL) have announced a new partnership to bring NFL games to the streaming platform on Christmas Day. This move marks a significant shift for Netflix as it ventures into the realm of live sports broadcasting. Citi Managing Director Jason Bazinet joins Yahoo Finance to provide his insights on this deal. Bazinet highlights his previous concern regarding Netflix's ability to achieve global scalability with its content offerings. He notes that two avenues to attain this scalability are through sports and video games, which Netflix has been actively pursuing. While Netflix was initially hesitant to embrace sports content, Bazinet states that with the NFL deal and the existing partnership with the WWE, Netflix has now officially entered "the sports business." "I think this is much more about testing the waters, learning how to do advertising inside of sports, and then sort of down the road presumably bidding on more sports rights and doing more advertising. I think it's a good thing, it's just a natural evolution of the business," Bazinet tells Yahoo Finance. For more expert insight and the latest market action, click here to watch this full episode. This post was written by Angel Smith

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