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Mattel (MAT) is hoping that He-Man and his Power Sword can bring the same magic that "Barbie" brought to the box office. The company recently announced it's teaming up with Amazon MGM Studios (AMZN) to bring "Masters of the Universe" to the big screen on June 5, 2026. Speaking with Yahoo Finance Executive Editor Brian Sozzi at the 2024 Milken Institute Global Conference, Mattel Chairman and CEO Ynon Kreiz says the move is part of the company's "strategy to continue to capture value for Mattel outside of the toy aisle." While Kreiz admits that not every movie can be a "Barbie," Mattel is "absolutely looking to apply the same methodology and the same approach" to "Masters of the Universe." He also says the same ideas will be applied to marketing the movie, saying, "The approach will be about infusing purpose, creating cultural relevance and currency." Watch the video above to hear Kreiz discuss what's next for Barbie and his outlook for the holiday shopping season. For more expert insight and the latest market action, click here. This post was written by Stephanie Mikulich.

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Toy giants Hasbro (HAS) and Mattel (MAT) reported their first-quarter earnings revealing declines in year-over-year sales. As consumers get hit with higher prices for food and gas, more pressing economic concerns may be interfering with toy sales. The Toy Book Editor-in-Chief and The Toy Insider Senior Editor James Zahn joins Wealth! to talk about the retail picture rising toy prices are painting for the broader US consumer. "The toy industry is in a weird spot right now because we're coming off of a couple of years with the pandemic. We had all of those sales booms that no one planned for, and then they started to dive down," Zahn explains. "That softness at the end of 2022 rolled into '23, and now we're seeing it again coming out of the first quarter of '24. The big things right now are that families are dealing with economic concerns. They're paying more for groceries. More for gas. The excitement at retail really isn't there because all of the newness hasn't come in yet. So we're still in kind of a wait-and-see until some of these new, exciting products start hitting towards the middle of the year. " For more expert insight and the latest market action, click here to watch this full episode of Wealth! This post was written by Nicholas Jacobino

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